Jaguar Land Rover (JLR) will invest 65 million pounds ($80.71 million) to expand its luxury paint services in the UK and Slovakia to meet increased demand for personalised cars from high-end clients,

UK's luxury car manufacturer Jaguar Land Rover (JLR) has unveiled plans to invest £65m ($81.10m) to enhance its special paint facilities globally. This investment is aimed at meeting the “growing demand” for personalised luxury vehicles across its brands and slash the environmental impact of its carbon-intensive manufacturing.

With thousands more possible colors in its new palette, JLR hopes to draw in customers looking for something no one else has.

JLR will also this year build a £10m universal paint line at its plant in Nitra, Slovakia, where Defender and Discovery are manufactured. The project will include new electric curing ovens, as the company bids to cut its CO2 emissions, and will help create 120 new jobs in the country.

The firm expects to more than double its bespoke paint operation through new sites in Castle Bromwich and Nitra.

Wealthy clients will be able to match their car's palette with their private jet or yacht colours, added the company statement. View on euronews

Jaguar Land Rover (JLR) announced plans to invest 65 million ($80.71 million) in expanding its bespoke luxury paint services in the UK and Slovakia. This move caters to growing demand from high-end clients