New deals will drop as often as every five minutes during select periods throughout the deal event, so customers should come back often to find the latest discounts to check off their holiday shopping lists.

You don't have to wait until Black Friday to score these deals from Amazon. These stellar early discounts on Wirecutter-approved products are already available.

For years and years Black Friday was the single biggest day of every holiday shopping season. People would camp out outside the nearest mall, Best Buy, or Target hoping to score the best possible prices on electronics,