In a statement to Ars Technica, an Amazon spokesperson tried to gloss over the threat of “more” ads for Prime Video customers: “We have not changed our plans to have significantly fewer ads than linear TV and other streaming TV providers and to evaluate ad volume to ensure we deliver a great customer experience.”

Amazon is also adding shoppable ads to Prime Video in 2025, FT confirmed. The new ad format, which includes carousel ads, pause ads, and brand trivia ads—is being sold to advertisers as a new way to attract TV and movie viewing audiences that have become more elusive in the streaming age.

From a comedy about theme parks to an underrated medieval fantasy, these Amazon Prime Video movies are the perfect way to spend a few hours this weekend. The Latest Tech News, Delivered to Your Inbox

Amazon Prime Video is going to start showing even more ads. Earlier this year, Amazon started showing marketing on Prime Video. They were given a one-month warning about the introducing of the new advertising, which led to frustration among users, who were asked to pay an additional £2.99 if they did not want to see it.

Amazon has revealed that the Fallout TV show has amassed 100 million viewers, making it the Prime Video platform's second show to do so.

If you’re in the mood for a good scare, you came to the right place. While it’s easy to find big-budget or well-known films to freak you out, this list of truly terrifying options includes more than few under-the-radar diamonds in the rough — all of which are available to stream right now in the

Amazon will soon increase the number of ads on its Prime Video streaming service, starting early next year. According to a report from the Financial Times, this move is part of the company’s ongoing effort to attract more brands and advertisers as it pushes deeper into ad-supported streaming.

Amazon explained that it had not seen a sharp decline in subscribers since advertisements were introduced to the platform earlier this year.