Is there any further insight into why a single interactive ad creates a 36% stronger top-of-mind brand recall versus a traditional 30-second spot (such as which types of interactivity garner the best results)?
A:
The interactive elements capture attention and allow the consumer to absorb the branding more efficiently as the brand is always on the screen while the overlay appears, whereas a standard...
AdFor just $28/month you can watch all the channels you love live and on-demand with Philo. Start watching 70+ channels in less than a minute! Sign up for Philo today.
Cancel anytime. · TV Shows & Movies · 60+ Channels · Unlimited DVR