Former Mindshare boss Nick Emery joins You & Mr Jones with …
WEBApr 21, 2021 · Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first 'brandtech' group. It was founded by former Havas CEO David Jones in
WPP’s The&Partnership becomes full-service T&Pm in AI-fuelled …
WEBMar 22, 2024 · WPP-backed The&Partnership thinks so and is combining with its media buying and planning agency mSix&Partners to form what it calls “a new fully-integrated agency with AI at its heart” under the new global brand T&Pm. T&P (as was) now employs 1,900 people across four continents with 45 offices worldwide with …
Emma Hall - More About Advertising
WEBEmma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of ...
Advertisers - More About Advertising
WEBThe Monkeys’ Mark Green moves up as new global CEO of Droga5. Mark Green of Accenture-owned agency The Monkeys is to be the new global CEO of Accenture’s Droga5. The Monkeys, based…. Read More ». Next page. The alternative voice of advertising, marketing and media.
Media - More About Advertising
WEBWorld’s biggest advertiser Amazon divides global media between Omnicom and WPP. Amazon, reportedly the world’s biggest advertiser with an overall marketing spend of around $20bn (not all media advertising) has divided…. Read More ». Staff 17 hours ago. 0 841.
About us - More About Advertising
WEBMore About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of the main sources of news, information and insight into these industries globally.. Insight is the key. MAA doesn’t set out just to report the news or display people’s opinions but, at all times, tries to show why things are happening ...
Bloom & Wild ditches clichéd red roses on Valentine’s Day in new ...
WEBJan 28, 2021 · It takes a brave flower company to refuse to stock red roses on Valentine's Day, but Bloom & Wild seems confident that its customers don't want to live out a cliché on February 14th. A new campaign from Mother's sister agency, Other, announces the bold move and urges us all to show that we "care
How Hogarth steered the ad production revolution
WEBSep 26, 2017 · Since we launched Hogarth, their production needs have increased and their desire to control the production relationship has increased too. But agencies will always be important: we work with The&Partnership in New York on Dow Jones/Wall Street Journal for example, handling fast turnaround print and video advertising.
Potato love: Walkers’ new campaign from VCCP
WEBSep 7, 2023 · VCCP’s message is simple: “We love potatoes, so you love Walkers.” Farmers grow them with care, then we devour them with relish in all sorts of different ways. The consumer's relationship with Walkers is romanticised - but in some very unromantic situations like a potato sorting barn or a bus stop. Rachael Smith, senior marketing
HFSS advertising ban looms despite industry opposition
WEBMay 12, 2021 · The Queen’s Speech yesterday confirmed the government’s intention to introduce a 9pm watershed for HFSS advertising on TV, and a total ban for online starting in April next year. The advertising industry has been fighting against this for years, arguing that its output's contribution to obesity is minimal -- although Bite Back 2030, a charity