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WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the …
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WEBUnlock New Perspectives with the “Addressability & Performance Best Practices Study” In today’s rapidly evolving digital landscape, advertising strategies are transforming to …
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WEBAdExchanger’s daily digest of ad tech news, from the big-picture stories affecting the marketnig world to the twists and turns of programmatic. A must read for tech-focused …
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WEBAnthony Vargas. Senior Editor. Anthony Vargas ( [email protected]) covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to …
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AdExplainer: The Rise Of Sell-Side Curation | AdExchanger
WEBMay 21, 2024 · Working more closely with sell-side partners gives brands more transparency into audiences and supply. But sell-side curation also enhances a …